Living in Greece and hearing the term “financial crisis” every day for the last decade, it’s hard not to start thinking about the real meaning of it. I am no economist nor likely to become one soon, but my education in psychology and work in fashion led me to think about the connection between fashion, psychology, and money in real and practical terms, within the context of the materialist impulse so prominent in capitalist societies.

Have you ever thought why people buy more and more every day as if they were running a marathon of consumption? Knowing that their image is key to their perception by society, they misunderstand “fashion” as a way to band-aid their emotional shortcomings with material goods they actually do not need, feeding the cycle of mass production and fast consumption. It’s a powerful impulse, largely dictated by media and also by other people’s expectations, yet I believe we have the power to minimize and even stop it.

Using my education and training, I have come a long way in understanding that fashion generates style, and style generates identity. Fashion as personal expression can also be an art form – its nature truly depends on how we use it.

Closet Liberation is an online journal aimed at helping you understand the dynamics of your fashion decisions in the capitalist system, and use the potential of its expression to tell stories about yourself, honestly, and without excess. It’s is a pylon, aiming to build a gang -you!- who will strive for the fashion revolution and liberation of the system through solidarity.