20 posts


Resolutions: What changed in the fashion industry the previous year

Personally, I have a ton of things that changed in 2018 to discuss with you. Thank your god, that this article is all about things that have changed in the fashion industry during 2018 and we would be glad to see them changing the following years. Let’s discuss some of […]

awkward fall 2018 trends

Top Worst Fall 2018 Fashion Trends That No-One Really Understands

I have always had an eye for the upcoming trends. Don’t ask me how I’ve mastered it. It is like an instinct, certainly something that I accidentally do. Now, after spending eight months in a small city in Laconia, Greece I can say with authority that I can spot with […]

the future of retail

The future of retail and e-tail

When I was younger I used to think a lot about my future. I still am. Future sounds appealing just because is unknown and (could be) wild. On the subject of fashion and specifically retail, future doesn’t look that clear, in comparison to what a forecaster would have said twenty […]

berlin street style front

Berlin Street-Style: How Berliners really look like

Words by Kristel Liakou Photos by Léah Njeim I ‘ve always enjoyed scrolling down through every street style reportage about every fashion mecca. Street style has been used as a style-forecaster, defining trends and pin-pointing subcultures. Nowadays, street style photos look like amateur editorials without a point. When I first came […]

teenage kicks

Never underestimate the influence of Fashion on teenage self-image

by Léah Njeim Teenagehood is such a weird moment in one’s existence. Abandoning your child moult, trying to fit a body; a constant evolution inside of a bright new adult skin, which is way too large and looks strange and scary. This is the time which is commonly considered in […]


Do you really get Vetements?

They say that Vetements is the most radical thing that came out of Paris in the last decade. The shock that Vetements caused is reasonable. We could say that the fashion audience is too conservative to accept the idea that fashion has to change. And this change is what Vetements are […]

Punk artwork from Inga Aleknaviciute

Punk’s not dead –We actually need more of that

Did the punk movement change the world? Apparently, no. Revolutionary punk subculture was established in the mid-1970s and since then, not much have changed. Politics are pretty much the same, the unemployment rate is still high, capitalism still generates inequality, climate change is getting worse and so on. Nevertheless, punk […]

high heels, gender discrimination, front

High Heels: A symbol of gender discrimination

You may already know that what we wear gives credit to who we are. In capitalist societies, branding is the most important thing when it comes to communication. Apparel is something like a “badge of origin” -represents who we are. Additionally, high-heeled shoes symbolize specific ideas, and as far as […]

absolut vodka

How to get rid of the bad smell from vintage clothes

I was reading a hilarious article the other day about a “study”, which showed that owning a cool leather jacket is more rewarding than raising children. I laughed. However I identified with that fraudulent study. I hate to admit it –I have the black-leather-jacket fever, and that makes two of us. […]