by Kristel Liakou
Ba&sh is a worth knowing French international brand, that really captures the Parisian style. We adore it because of its chic sensual feminine character. The brand of the Barbara Boccara and Sharon Krief surprises us with a second yoga capsule collection. Together with Ana Heart, they designed the hippest yoga clothing that would make your Lululemon’s yoga pants feel outdated.
Ana Heart is a young brand co-designed by Amanda Ibgui, interior designer and confirmed yogini, and Rachel Novetsky, her former teacher and mentor. Their S/S 2018 collection is a unique, feminine and very contemporary way of showing that the spirit is more than fashion, it’s a lifestyle. Yoga, yes, but with a singular twist, deliciously cheeky. A collection dedicated to the sport but not only -to girls who like to look and feel good.
The Ba&sh X Ana Heart collection’s aesthetic is indeed same as ours. Their mantra “the only rule is, make your own rules”, says in a nutshell what we are trying to say to you through our project. So we have to share with you the good news, that their collection is available from 11 April at all points of sale and online.
What stood out for us the most? The quoted T-shirt that claims that “I do yoga and drink tequila”. We definitely do both. What about you?