Wear It Festival and the revolution of the digitized clothing

Wear It Festival on 19 and 20 June 2018 at Kulturbrauerei Berlin brings together the most successful
innovators in the Wearables and E-textile industry to present a new generation of digital clothing.
Time is pressing – today’s customers expect lifestyle products to understand them and respond to individual needs with digital services. The international conference provides the necessary platform for players
in all application sectors to jointly drive the  development of the digital market. 


Never before has the issue of Hightech Clothing been more explosive: The digital association Bitkom claims smartwatches and fitness devices have arrived in the mass market and the next revolution of digitized clothing is about to happen. Digitization has penetrated the skin of consumers and familiar clothing parts now transform into connected interfaces. The need for wearable tech is increasing rapidly and application possibilities are manifold. Sales in the global Wearables market are expected to grow by  62.6% by 2021, Gartner Inc predicts.

Not only the international fashion and lifestyle industry is upside down facing the new challenges, even established traditional companies have to reinvent themselves in the age of industry 4.0. It is crucial to recognize the potential of Wearables in good time and to exploit them for your own corporate goals as BMW demonstrates: There, the smart glove ProGlove saves 4000 minutes a day on the assembly line and revolutionises all production processes. To successfully meet the new demands of the digital era, global players must now build new types of business relationships.

Wear It Festival offers the necessary platform for cross-industry networking. Technology companies, for example, cooperate with lifestyle brands, scientific institutions with start-ups and luxury brands are finding their way into the electronics industry.

Wear It Festival is Europe’s most important conference in the field of digital clothing and gathers experts from all over the world in Berlin from 19 to 20 June 2018 for the fourth time. The event brings together 30 speakers, 40 exhibitors as well as around 500 trade visitors from the Wearables scene and covers the following topics: Workwear and industrial applications, lifestyle and fashion, sports, health and medical devices, smart materials and e-textiles, IoT and application development. Successful entrepreneurs give the festival an exclusive insight into their strategies, suppliers present innovative materials/ components and research institutes show recent results. In lectures and roundtables, participants will gain an overview of the mechanisms of a completely new market segment.


Learn more about the Wear It Festival 2018 here

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