Last September Amancio Ortega, the man behind Inditex, was named as “the richest man in the world” taking the “throne” from Bill Gates, founder of Microsoft. Thus, fashion world must be even more profitable than technology. Who would have thought?
A year after, Prime Entertainment Group announces that a documentary about Ortega and his first-born child, ZARA, is about to be screened. They claim that “The documentary includes hidden cameras, interviews with Zara insiders and unique footage of Armancio Ortega, founder and self-made man behind the empire of the greatest prêt-à-porter industry”.
What’s the secret of the success of Zara and how did the brand managed to bring Fashion to an affordable price? Our journalists infiltrated the world of the retail store to bring you all the answers and scoops!
We are very suspicious about whether those so-called “journalists” do their investigative work. On the contrary, we believe that this documentary would be just another praise for fast-fashion; how well a Spanish working class hero became wealthy by exploiting people and nature. If you really want to get to know what happens in Inditex and in every other multinational corporation (in the retail field), we suggest documentaries like “Machines” and “True Cost” and the show Panorama.